Background
Adolescents and young adults are important target groups for sun protection messaging due to their vulnerability to the harmful effects of sun exposure and the benefits of intervention earlier in life. The changing media landscape (such as increased use of social media channels) means there is a need for research into contemporary messaging and media approaches that engage young people and encourage sun protection behaviours.
Methods
Telethon Kids Institute and Cancer Council WA collaborated on a research project that prioritises young peoples' input and guidance to develop messaging and delivery strategies to promote sun-protective behaviours for and by youth. An online survey was conducted (March 2024) with 243 West Australians aged 14-24 years to explore their knowledge, attitudes and behaviours related to sun safety across leisure, education and workplace settings. The findings of this survey will guide the development of sun protection messages for further testing. Young people will be consulted directly via online focus groups (July 2024) for their responses to these messages and for insights on message delivery strategies.
Results
Survey respondents generally had positive attitudes and knowledge about sun protection, however actual behaviours remain suboptimal. From these results, messaging and delivery strategies will be developed that are relevant, salient and engaging for young people. The presentation will also describe project strategies used to ensure young people’s input.
Implications
The findings of this research will benefit policymakers, researchers and public health professionals implementing campaigns and programs to influence sun protective attitudes and behaviours in young people.