Michelle Wong
Michelle is the founder of Lab Muffin Beauty Science, where she has been explaining the science behind beauty products for a general audience since 2011. The Lab Muffin website receives 2 million page views per year, and has an Instagram following of 457,000 and a YouTube audience of 427,000 (as of August 2023). She is also the co-founder of Beauty Sci Comm, a social enterprise that aims to increase the quality, volume and reach of accurate beauty science content.
Through her science education work, Michelle has partnered with many brands on campaigns, including L’Oreal and P&G, and delivered an invited talk at the APAC Trusted Media Summit. Her work has been featured in international publications including The New York Times, ABC News, Elle, The Atlantic, Chemistry & Engineering News and Cosmetics & Toiletries.
She also works as a product development and science communication consultant, and was formerly the head of chemistry at Matrix Education.
Michelle holds a bachelor of advanced science (Honours Class 1 with university medal), a PhD in chemistry (medicinal and supramolecular chemistry) and a diploma of cosmetic formulation.
Abstracts this author is presenting: